As consumers swiftly adapt to new forms and formats of digital communications, companies wishing to communicate with them are investing heavily in digital communications and channels, not only to catch up but, in many cases, simply to maintain pace. In this environment, does print risk being left behind?

Brands are recognising the true opportunities that digital represents, not least measurability in an uncertain economic climate. This movement is further fuelled by media owners realising the opportunities and selling power that digital offers. Are we at risk of pushing digital at the expense of what consumers really want? Does print still have a place in our hearts?

About Max
Responsible for the delivery and development of digital at the print, digital and CGI agency Burrows, Max is what many would call a digital evangelist. With both a wide range of channel and industry experience and specific expertise in automotive and financial services sectors, he is passionate about the realistic application of digital technology and solutions in marketing.

Having worked with brands as diverse as Volvo, C.O.I, Diageo and Norwich Union, much recent work has focused on integration of digital into the marketing portfolio and the integration of print and digital.